Founder of her brand Lela Mna since 2001, Sayda Yacoubi is an artisan from Kef specializing in weaving the Kachabia, a traditional cloak worn by men in the region. Expanding and developing her expertise, she now weaves wool, cotton, and silk into rugs, bed runners, and decorative cushions. Her products are distinguished by their clean lines that elegantly blend the many earthy colors. Her workshop, comprising over thirty artisans, ensures genuine production efficiency and is among the most esteemed in the region.